diff --git a/apps/admin/src/components/outright/CountryFlagSelect.vue b/apps/admin/src/components/outright/CountryFlagSelect.vue
new file mode 100644
index 0000000..0f66a7d
--- /dev/null
+++ b/apps/admin/src/components/outright/CountryFlagSelect.vue
@@ -0,0 +1,137 @@
+<script setup lang="ts">
+import { computed, ref } from 'vue';
+import {
+  BUILTIN_COUNTRIES,
+  countryFlagUrl,
+  getBuiltinCountry,
+  searchBuiltinCountries,
+  type BuiltinCountry,
+} from '../../data/builtinCountries';
+import { useAdminLocale } from '../../composables/useAdminLocale';
+
+const props = defineProps<{
+  modelValue: string;
+  size?: 'small' | 'default' | 'large';
+  disabled?: boolean;
+}>();
+
+const emit = defineEmits<{
+  'update:modelValue': [code: string];
+  pick: [country: BuiltinCountry];
+}>();
+
+const { t, locale } = useAdminLocale();
+
+const filterKeyword = ref('');
+const options = computed(() => searchBuiltinCountries(filterKeyword.value));
+
+const selected = computed(() => getBuiltinCountry(props.modelValue));
+
+function optionLabel(c: BuiltinCountry) {
+  return locale.value === 'en-US'
+    ? `${c.nameEn} (${c.code})`
+    : `${c.nameZh} (${c.code})`;
+}
+
+function onFilter(q: string) {
+  filterKeyword.value = q;
+}
+
+function onChange(code: string | undefined) {
+  const value = code ?? '';
+  emit('update:modelValue', value);
+  const country = getBuiltinCountry(value);
+  if (country) emit('pick', country);
+}
+</script>
+
+<template>
+  <div class="country-flag-select">
+    <el-select
+      :model-value="modelValue || undefined"
+      :size="size ?? 'small'"
+      :disabled="disabled"
+      filterable
+      clearable
+      :filter-method="onFilter"
+      :placeholder="t('outright.country_ph')"
+      class="country-select"
+      @update:model-value="onChange"
+      @visible-change="(v: boolean) => { if (v) filterKeyword = ''; }"
+    >
+      <el-option
+        v-for="c in options"
+        :key="c.code"
+        :label="optionLabel(c)"
+        :value="c.code"
+      >
+        <div class="country-option">
+          <img :src="countryFlagUrl(c)" alt="" class="country-option-flag" loading="lazy" />
+          <span class="country-option-name">{{ c.nameZh }} · {{ c.nameEn }}</span>
+          <span class="country-option-code">{{ c.code }}</span>
+        </div>
+      </el-option>
+    </el-select>
+    <img
+      v-if="selected"
+      :src="countryFlagUrl(selected)"
+      alt=""
+      class="country-preview"
+      loading="lazy"
+    />
+  </div>
+</template>
+
+<style scoped>
+.country-flag-select {
+  display: flex;
+  align-items: center;
+  gap: 8px;
+  width: 100%;
+  min-width: 0;
+}
+
+.country-select {
+  flex: 1;
+  min-width: 0;
+}
+
+.country-preview {
+  width: 32px;
+  height: 22px;
+  object-fit: cover;
+  border-radius: 2px;
+  flex-shrink: 0;
+  background: #222;
+}
+
+.country-option {
+  display: flex;
+  align-items: center;
+  gap: 8px;
+  min-width: 0;
+}
+
+.country-option-flag {
+  width: 24px;
+  height: 16px;
+  object-fit: cover;
+  border-radius: 2px;
+  flex-shrink: 0;
+}
+
+.country-option-name {
+  flex: 1;
+  min-width: 0;
+  overflow: hidden;
+  text-overflow: ellipsis;
+  white-space: nowrap;
+  font-size: 13px;
+}
+
+.country-option-code {
+  font-size: 11px;
+  color: #888;
+  flex-shrink: 0;
+}
+</style>
diff --git a/apps/admin/src/data/builtinCountries.ts b/apps/admin/src/data/builtinCountries.ts
new file mode 100644
index 0000000..afbf91b
--- /dev/null
+++ b/apps/admin/src/data/builtinCountries.ts
@@ -0,0 +1,127 @@
+/** 内置国家队（世界杯 48 强 + 常用队），供管理端选择国旗与自动填充队名 */
+export type BuiltinCountry = {
+  code: string;
+  nameZh: string;
+  nameEn: string;
+  iso: string;
+};
+
+export const BUILTIN_COUNTRIES: BuiltinCountry[] = [
+  { code: 'FRA', nameZh: '法国', nameEn: 'France', iso: 'fr' },
+  { code: 'ESP', nameZh: '西班牙', nameEn: 'Spain', iso: 'es' },
+  { code: 'ENG', nameZh: '英格兰', nameEn: 'England', iso: 'gb-eng' },
+  { code: 'BRA', nameZh: '巴西', nameEn: 'Brazil', iso: 'br' },
+  { code: 'ARG', nameZh: '阿根廷', nameEn: 'Argentina', iso: 'ar' },
+  { code: 'POR', nameZh: '葡萄牙', nameEn: 'Portugal', iso: 'pt' },
+  { code: 'GER', nameZh: '德国', nameEn: 'Germany', iso: 'de' },
+  { code: 'NED', nameZh: '荷兰', nameEn: 'Netherlands', iso: 'nl' },
+  { code: 'NOR', nameZh: '挪威', nameEn: 'Norway', iso: 'no' },
+  { code: 'BEL', nameZh: '比利时', nameEn: 'Belgium', iso: 'be' },
+  { code: 'COL', nameZh: '哥伦比亚', nameEn: 'Colombia', iso: 'co' },
+  { code: 'JPN', nameZh: '日本', nameEn: 'Japan', iso: 'jp' },
+  { code: 'URU', nameZh: '乌拉圭', nameEn: 'Uruguay', iso: 'uy' },
+  { code: 'USA', nameZh: '美国', nameEn: 'USA', iso: 'us' },
+  { code: 'MAR', nameZh: '摩洛哥', nameEn: 'Morocco', iso: 'ma' },
+  { code: 'CRO', nameZh: '克罗地亚', nameEn: 'Croatia', iso: 'hr' },
+  { code: 'MEX', nameZh: '墨西哥', nameEn: 'Mexico', iso: 'mx' },
+  { code: 'SUI', nameZh: '瑞士', nameEn: 'Switzerland', iso: 'ch' },
+  { code: 'TUR', nameZh: '土耳其', nameEn: 'Turkey', iso: 'tr' },
+  { code: 'SEN', nameZh: '塞内加尔', nameEn: 'Senegal', iso: 'sn' },
+  { code: 'KOR', nameZh: '韩国', nameEn: 'South Korea', iso: 'kr' },
+  { code: 'AUT', nameZh: '奥地利', nameEn: 'Austria', iso: 'at' },
+  { code: 'ECU', nameZh: '厄瓜多尔', nameEn: 'Ecuador', iso: 'ec' },
+  { code: 'SWE', nameZh: '瑞典', nameEn: 'Sweden', iso: 'se' },
+  { code: 'IRN', nameZh: '伊朗', nameEn: 'Iran', iso: 'ir' },
+  { code: 'GHA', nameZh: '加纳', nameEn: 'Ghana', iso: 'gh' },
+  { code: 'ALG', nameZh: '阿尔及利亚', nameEn: 'Algeria', iso: 'dz' },
+  { code: 'BIH', nameZh: '波黑', nameEn: 'Bosnia', iso: 'ba' },
+  { code: 'EGY', nameZh: '埃及', nameEn: 'Egypt', iso: 'eg' },
+  { code: 'TUN', nameZh: '突尼斯', nameEn: 'Tunisia', iso: 'tn' },
+  { code: 'CAN', nameZh: '加拿大', nameEn: 'Canada', iso: 'ca' },
+  { code: 'PAN', nameZh: '巴拿马', nameEn: 'Panama', iso: 'pa' },
+  { code: 'AUS', nameZh: '澳大利亚', nameEn: 'Australia', iso: 'au' },
+  { code: 'CZE', nameZh: '捷克', nameEn: 'Czech Republic', iso: 'cz' },
+  { code: 'KSA', nameZh: '沙特阿拉伯', nameEn: 'Saudi Arabia', iso: 'sa' },
+  { code: 'NZL', nameZh: '新西兰', nameEn: 'New Zealand', iso: 'nz' },
+  { code: 'COD', nameZh: '刚果（金）', nameEn: 'DR Congo', iso: 'cd' },
+  { code: 'UZB', nameZh: '乌兹别克斯坦', nameEn: 'Uzbekistan', iso: 'uz' },
+  { code: 'IRQ', nameZh: '伊拉克', nameEn: 'Iraq', iso: 'iq' },
+  { code: 'RSA', nameZh: '南非', nameEn: 'South Africa', iso: 'za' },
+  { code: 'CIV', nameZh: '科特迪瓦', nameEn: 'Ivory Coast', iso: 'ci' },
+  { code: 'JOR', nameZh: '约旦', nameEn: 'Jordan', iso: 'jo' },
+  { code: 'PAR', nameZh: '巴拉圭', nameEn: 'Paraguay', iso: 'py' },
+  { code: 'HAI', nameZh: '海地', nameEn: 'Haiti', iso: 'ht' },
+  { code: 'QAT', nameZh: '卡塔尔', nameEn: 'Qatar', iso: 'qa' },
+  { code: 'CPV', nameZh: '佛得角', nameEn: 'Cape Verde', iso: 'cv' },
+  { code: 'CUW', nameZh: '库拉索', nameEn: 'Curacao', iso: 'cw' },
+  { code: 'SCO', nameZh: '苏格兰', nameEn: 'Scotland', iso: 'gb-sct' },
+  { code: 'CHN', nameZh: '中国', nameEn: 'China', iso: 'cn' },
+  { code: 'ITA', nameZh: '意大利', nameEn: 'Italy', iso: 'it' },
+  { code: 'WAL', nameZh: '威尔士', nameEn: 'Wales', iso: 'gb-wls' },
+  { code: 'UKR', nameZh: '乌克兰', nameEn: 'Ukraine', iso: 'ua' },
+  { code: 'POL', nameZh: '波兰', nameEn: 'Poland', iso: 'pl' },
+  { code: 'DEN', nameZh: '丹麦', nameEn: 'Denmark', iso: 'dk' },
+  { code: 'FIN', nameZh: '芬兰', nameEn: 'Finland', iso: 'fi' },
+  { code: 'IRL', nameZh: '爱尔兰', nameEn: 'Ireland', iso: 'ie' },
+  { code: 'ISL', nameZh: '冰岛', nameEn: 'Iceland', iso: 'is' },
+  { code: 'GRE', nameZh: '希腊', nameEn: 'Greece', iso: 'gr' },
+  { code: 'SRB', nameZh: '塞尔维亚', nameEn: 'Serbia', iso: 'rs' },
+  { code: 'ROU', nameZh: '罗马尼亚', nameEn: 'Romania', iso: 'ro' },
+  { code: 'HUN', nameZh: '匈牙利', nameEn: 'Hungary', iso: 'hu' },
+  { code: 'SVK', nameZh: '斯洛伐克', nameEn: 'Slovakia', iso: 'sk' },
+  { code: 'SVN', nameZh: '斯洛文尼亚', nameEn: 'Slovenia', iso: 'si' },
+  { code: 'NGA', nameZh: '尼日利亚', nameEn: 'Nigeria', iso: 'ng' },
+  { code: 'CMR', nameZh: '喀麦隆', nameEn: 'Cameroon', iso: 'cm' },
+  { code: 'CHI', nameZh: '智利', nameEn: 'Chile', iso: 'cl' },
+  { code: 'PER', nameZh: '秘鲁', nameEn: 'Peru', iso: 'pe' },
+  { code: 'VEN', nameZh: '委内瑞拉', nameEn: 'Venezuela', iso: 've' },
+  { code: 'CRC', nameZh: '哥斯达黎加', nameEn: 'Costa Rica', iso: 'cr' },
+  { code: 'JAM', nameZh: '牙买加', nameEn: 'Jamaica', iso: 'jm' },
+  { code: 'UAE', nameZh: '阿联酋', nameEn: 'UAE', iso: 'ae' },
+  { code: 'THA', nameZh: '泰国', nameEn: 'Thailand', iso: 'th' },
+  { code: 'VIE', nameZh: '越南', nameEn: 'Vietnam', iso: 'vn' },
+  { code: 'IDN', nameZh: '印度尼西亚', nameEn: 'Indonesia', iso: 'id' },
+  { code: 'MAS', nameZh: '马来西亚', nameEn: 'Malaysia', iso: 'my' },
+];
+
+const byCode = new Map(BUILTIN_COUNTRIES.map((c) => [c.code, c]));
+
+export function getBuiltinCountry(code?: string | null): BuiltinCountry | undefined {
+  const key = (code ?? '').trim().toUpperCase();
+  return key ? byCode.get(key) : undefined;
+}
+
+export function countryFlagUrl(country: BuiltinCountry | string): string {
+  const c = typeof country === 'string' ? getBuiltinCountry(country) : country;
+  if (!c) return '';
+  return `https://flagcdn.com/w40/${c.iso}.png`;
+}
+
+export function searchBuiltinCountries(keyword: string): BuiltinCountry[] {
+  const k = keyword.trim().toLowerCase();
+  if (!k) return BUILTIN_COUNTRIES;
+  return BUILTIN_COUNTRIES.filter(
+    (c) =>
+      c.code.toLowerCase().includes(k) ||
+      c.nameZh.includes(keyword.trim()) ||
+      c.nameEn.toLowerCase().includes(k) ||
+      c.iso.toLowerCase().includes(k),
+  );
+}
+
+export function resolveCountryCode(
+  teamCode?: string,
+  logoUrl?: string | null,
+): string {
+  const fromCode = getBuiltinCountry(teamCode);
+  if (fromCode) return fromCode.code;
+  if (logoUrl) {
+    const m = logoUrl.match(/flagcdn\.com\/w\d+\/([a-z0-9-]+)\.png/i);
+    if (m) {
+      const iso = m[1].toLowerCase();
+      const hit = BUILTIN_COUNTRIES.find((c) => c.iso === iso);
+      if (hit) return hit.code;
+    }
+  }
+  return (teamCode ?? '').trim().toUpperCase();
+}
diff --git a/apps/admin/src/i18n/admin-messages.ts b/apps/admin/src/i18n/admin-messages.ts
index bed23dc..d2b39b6 100644
--- a/apps/admin/src/i18n/admin-messages.ts
+++ b/apps/admin/src/i18n/admin-messages.ts
@@ -36,6 +36,7 @@ const zh: Record<string, string> = {
   'nav.outrights': '优胜冠军',
   'nav.bets': '注单管理',
   'nav.cashback': '返水管理',
+  'nav.contents': '公共管理',
   'nav.audit': '操作日志',
   'nav.players': '直属玩家',
   'nav.subAgents': '下级代理',
@@ -187,6 +188,7 @@ const en: Record<string, string> = {
   'nav.outrights': 'Outrights',
   'nav.bets': 'Bets',
   'nav.cashback': 'Cashback',
+  'nav.contents': 'Public Content',
   'nav.audit': 'Audit Log',
   'nav.players': 'My Players',
   'nav.subAgents': 'Sub-Agents',
@@ -338,6 +340,7 @@ const ms: Record<string, string> = {
   'nav.outrights': 'Juara',
   'nav.bets': 'Pertaruhan',
   'nav.cashback': 'Rebat',
+  'nav.contents': 'Kandungan awam',
   'nav.audit': 'Log audit',
   'nav.players': 'Pemain saya',
   'nav.subAgents': 'Sub-ejen',
diff --git a/apps/admin/src/i18n/admin-pages-ms.ts b/apps/admin/src/i18n/admin-pages-ms.ts
index 01e50e5..a90e235 100644
--- a/apps/admin/src/i18n/admin-pages-ms.ts
+++ b/apps/admin/src/i18n/admin-pages-ms.ts
@@ -249,13 +249,61 @@ export const adminPagesMs: Record<string, string> = {
   'msg.outright_odds_saved': 'Odds juara disimpan',
   'msg.load_failed': 'Gagal memuatkan',
 
+  'content.btn.create': 'Kandungan baharu',
+  'content.btn.enable': 'Aktifkan',
+  'content.btn.disable': 'Nyahaktif',
+  'content.dialog.create': 'Kandungan awam baharu',
+  'content.dialog.edit': 'Edit kandungan awam',
+  'content.confirm_delete': 'Padam "{title}"?',
+  'content.type.BANNER': 'Banner laman utama',
+  'content.type.ANNOUNCEMENT': 'Pengumuman',
+  'content.hint.announcement': 'Dipaparkan di ticker atas pemain; isi tajuk atau kandungan',
+  'content.status.DRAFT': 'Draf',
+  'content.status.ACTIVE': 'Aktif',
+  'content.status.INACTIVE': 'Tidak aktif',
+  'content.col.sort': 'Susunan',
+  'content.col.preview': 'Pratonton',
+  'content.col.title': 'Tajuk / ringkasan',
+  'content.col.player_visible': 'Pemain nampak',
+  'content.col.schedule': 'Jadual',
+  'content.col.link': 'Pautan',
+  'content.field.link_type': 'Jenis pautan',
+  'content.field.link_target': 'Sasaran pautan',
+  'content.field.start_time': 'Masa mula',
+  'content.field.end_time': 'Masa tamat',
+  'content.field.title': 'Tajuk',
+  'content.field.title_ph': 'Pilihan',
+  'content.field.body': 'Kandungan',
+  'content.field.announce_text': 'Teks ticker',
+  'content.field.image_url': 'URL imej',
+  'content.link.none': 'Tiada pautan',
+  'content.locale.zh-CN': 'Cina Ringkas',
+  'content.locale.en-US': 'English',
+  'content.locale.ms-MY': 'Bahasa Melayu',
+  'content.hidden_reason.NOT_ACTIVE': 'Tidak aktif atau draf',
+  'content.hidden_reason.NOT_STARTED': 'Belum bermula',
+  'content.hidden_reason.EXPIRED': 'Tamat tempoh',
+  'content.hidden_reason.INCOMPLETE': 'Terjemahan tidak lengkap',
+  'content.batch.selected': '{n} dipilih',
+  'content.batch.enable': 'Aktifkan dipilih',
+  'content.batch.disable': 'Nyahaktif dipilih',
+  'content.batch.delete': 'Padam dipilih',
+  'content.confirm_batch_enable': 'Aktifkan {n} item dipilih?',
+  'content.confirm_batch_disable': 'Nyahaktif {n} item dipilih?',
+  'content.confirm_batch_delete': 'Padam {n} item dipilih?',
+  'content.batch.all_ok': '{n} item berjaya',
+  'content.batch.partial': '{ok} berjaya, {fail} gagal',
+
   'page.outrights.title': 'Juara',
   'page.outrights.desc': 'Cipta dan edit pasaran juara; Piala Dunia 2026 boleh import asas',
   'outright.col.rank': 'Kedudukan',
   'outright.col.team_zh': 'Pasukan (ZH)',
   'outright.col.team_en': 'Pasukan (EN)',
   'outright.col.code': 'Kod',
+  'outright.col.country': 'Negara',
   'outright.col.odds': 'Odds juara',
+  'outright.country_ph': 'Cari atau pilih negara',
+  'outright.err_country': 'Sila pilih negara',
   'outright.btn.save_odds': 'Simpan semua odds',
   'outright.btn.apply_canonical': 'Guna data jadual asas',
   'msg.outright_canonical_applied': 'Odds 48 pasukan telah dikemas kini',
diff --git a/apps/admin/src/i18n/admin-pages.ts b/apps/admin/src/i18n/admin-pages.ts
index 8249405..90a7057 100644
--- a/apps/admin/src/i18n/admin-pages.ts
+++ b/apps/admin/src/i18n/admin-pages.ts
@@ -249,13 +249,61 @@ export const adminPagesZh: Record<string, string> = {
   'msg.outright_odds_saved': '夺冠赔率已保存',
   'msg.load_failed': '加载失败',
 
+  'content.btn.create': '新建内容',
+  'content.btn.enable': '启用',
+  'content.btn.disable': '停用',
+  'content.dialog.create': '新建公共内容',
+  'content.dialog.edit': '编辑公共内容',
+  'content.confirm_delete': '确定删除「{title}」？',
+  'content.type.BANNER': '首页轮播',
+  'content.type.ANNOUNCEMENT': '公告滚动',
+  'content.hint.announcement': '显示在玩家端顶部跑马灯；标题与正文填一项即可，建议正文为主',
+  'content.status.DRAFT': '草稿',
+  'content.status.ACTIVE': '已启用',
+  'content.status.INACTIVE': '已停用',
+  'content.col.sort': '排序',
+  'content.col.preview': '预览',
+  'content.col.title': '标题/摘要',
+  'content.col.player_visible': '玩家可见',
+  'content.col.schedule': '展示时段',
+  'content.col.link': '跳转',
+  'content.field.link_type': '链接类型',
+  'content.field.link_target': '链接目标',
+  'content.field.start_time': '开始时间',
+  'content.field.end_time': '结束时间',
+  'content.field.title': '标题',
+  'content.field.title_ph': '选填，可与正文相同',
+  'content.field.body': '正文',
+  'content.field.announce_text': '滚动文案',
+  'content.field.image_url': '图片地址',
+  'content.link.none': '无跳转',
+  'content.locale.zh-CN': '简体中文',
+  'content.locale.en-US': 'English',
+  'content.locale.ms-MY': 'Bahasa Melayu',
+  'content.hidden_reason.NOT_ACTIVE': '未启用或草稿',
+  'content.hidden_reason.NOT_STARTED': '未到开始时间',
+  'content.hidden_reason.EXPIRED': '已过结束时间',
+  'content.hidden_reason.INCOMPLETE': '多语言内容不完整',
+  'content.batch.selected': '已选 {n} 项',
+  'content.batch.enable': '批量启用',
+  'content.batch.disable': '批量停用',
+  'content.batch.delete': '批量删除',
+  'content.confirm_batch_enable': '确定启用选中的 {n} 项？',
+  'content.confirm_batch_disable': '确定停用选中的 {n} 项？',
+  'content.confirm_batch_delete': '确定删除选中的 {n} 项？',
+  'content.batch.all_ok': '已成功处理 {n} 项',
+  'content.batch.partial': '成功 {ok} 项，失败 {fail} 项',
+
   'page.outrights.title': '优胜冠军',
   'page.outrights.desc': '可新建任意联赛冠军盘、编辑队伍与赔率；世界杯 48 强提供一键导入基准数据',
   'outright.col.rank': '排名',
   'outright.col.team_zh': '队伍（中文）',
   'outright.col.team_en': '队伍（英文）',
   'outright.col.code': '代码',
+  'outright.col.country': '国家/地区',
   'outright.col.odds': '夺冠赔率',
+  'outright.country_ph': '搜索或选择国家',
+  'outright.err_country': '请选择国家',
   'outright.btn.save_odds': '保存全部赔率',
   'outright.btn.save_meta': '保存赛事信息',
   'outright.btn.publish': '发布',
@@ -553,13 +601,61 @@ export const adminPagesEn: Record<string, string> = {
   'msg.outright_odds_saved': 'Outright odds saved',
   'msg.load_failed': 'Load failed',
 
+  'content.btn.create': 'New content',
+  'content.btn.enable': 'Enable',
+  'content.btn.disable': 'Disable',
+  'content.dialog.create': 'New public content',
+  'content.dialog.edit': 'Edit public content',
+  'content.confirm_delete': 'Delete "{title}"?',
+  'content.type.BANNER': 'Home banners',
+  'content.type.ANNOUNCEMENT': 'Announcements',
+  'content.hint.announcement': 'Shown in the player top marquee; fill title or body (body recommended)',
+  'content.status.DRAFT': 'Draft',
+  'content.status.ACTIVE': 'Active',
+  'content.status.INACTIVE': 'Inactive',
+  'content.col.sort': 'Sort',
+  'content.col.preview': 'Preview',
+  'content.col.title': 'Title / summary',
+  'content.col.player_visible': 'Player visible',
+  'content.col.schedule': 'Schedule',
+  'content.col.link': 'Link',
+  'content.field.link_type': 'Link type',
+  'content.field.link_target': 'Link target',
+  'content.field.start_time': 'Start time',
+  'content.field.end_time': 'End time',
+  'content.field.title': 'Title',
+  'content.field.title_ph': 'Optional; can match body',
+  'content.field.body': 'Body',
+  'content.field.announce_text': 'Marquee text',
+  'content.field.image_url': 'Image URL',
+  'content.link.none': 'No link',
+  'content.locale.zh-CN': 'Chinese (Simplified)',
+  'content.locale.en-US': 'English',
+  'content.locale.ms-MY': 'Malay',
+  'content.hidden_reason.NOT_ACTIVE': 'Not active or draft',
+  'content.hidden_reason.NOT_STARTED': 'Not started yet',
+  'content.hidden_reason.EXPIRED': 'Expired',
+  'content.hidden_reason.INCOMPLETE': 'Incomplete translations',
+  'content.batch.selected': '{n} selected',
+  'content.batch.enable': 'Enable selected',
+  'content.batch.disable': 'Disable selected',
+  'content.batch.delete': 'Delete selected',
+  'content.confirm_batch_enable': 'Enable {n} selected item(s)?',
+  'content.confirm_batch_disable': 'Disable {n} selected item(s)?',
+  'content.confirm_batch_delete': 'Delete {n} selected item(s)?',
+  'content.batch.all_ok': '{n} item(s) processed',
+  'content.batch.partial': '{ok} succeeded, {fail} failed',
+
   'page.outrights.title': 'Outrights',
   'page.outrights.desc': 'Create and edit any winner market; WC 2026 has one-click baseline import',
   'outright.col.rank': 'Rank',
   'outright.col.team_zh': 'Team (ZH)',
   'outright.col.team_en': 'Team (EN)',
   'outright.col.code': 'Code',
+  'outright.col.country': 'Country',
   'outright.col.odds': 'Winner odds',
+  'outright.country_ph': 'Search or select country',
+  'outright.err_country': 'Please select a country',
   'outright.btn.save_odds': 'Save all odds',
   'outright.btn.save_meta': 'Save event info',
   'outright.btn.publish': 'Publish',
diff --git a/apps/admin/src/layouts/ManageLayout.vue b/apps/admin/src/layouts/ManageLayout.vue
index 5a245d2..8650b0e 100644
--- a/apps/admin/src/layouts/ManageLayout.vue
+++ b/apps/admin/src/layouts/ManageLayout.vue
@@ -18,6 +18,7 @@ const adminMenus = computed(() => [
   { path: '/outrights', label: t('nav.outrights'), matchPrefix: true },
   { path: '/bets', label: t('nav.bets') },
   { path: '/cashback', label: t('nav.cashback') },
+  { path: '/contents', label: t('nav.contents') },
   { path: '/audit', label: t('nav.audit') },
 ]);
 
diff --git a/apps/admin/src/router/index.ts b/apps/admin/src/router/index.ts
index e546ddf..96a22f2 100644
--- a/apps/admin/src/router/index.ts
+++ b/apps/admin/src/router/index.ts
@@ -54,6 +54,11 @@ const router = createRouter({
           component: () => import('../views/Cashback.vue'),
           meta: { adminOnly: true },
         },
+        {
+          path: 'contents',
+          component: () => import('../views/Contents.vue'),
+          meta: { adminOnly: true },
+        },
         {
           path: 'audit',
           component: () => import('../views/Audit.vue'),
diff --git a/apps/admin/src/utils/teamFlag.ts b/apps/admin/src/utils/teamFlag.ts
new file mode 100644
index 0000000..1f3397a
--- /dev/null
+++ b/apps/admin/src/utils/teamFlag.ts
@@ -0,0 +1,8 @@
+import { countryFlagUrl, getBuiltinCountry } from '../data/builtinCountries';
+
+export { countryFlagUrl, getBuiltinCountry };
+
+export function suggestTeamFlagUrl(code?: string): string {
+  const c = getBuiltinCountry(code);
+  return c ? countryFlagUrl(c) : '';
+}
diff --git a/apps/admin/src/views/Contents.vue b/apps/admin/src/views/Contents.vue
new file mode 100644
index 0000000..459d6c0
--- /dev/null
+++ b/apps/admin/src/views/Contents.vue
@@ -0,0 +1,633 @@
+<script setup lang="ts">
+import { ref, computed, watch } from 'vue';
+import { ElMessage, ElMessageBox } from 'element-plus';
+import type { TableInstance } from 'element-plus';
+import { useAdminLocale } from '../composables/useAdminLocale';
+import api from '../api';
+
+const { t, localeTag } = useAdminLocale();
+
+type StoredContentType = 'BANNER' | 'NOTICE' | 'TICKER';
+type AdminTab = 'BANNER' | 'ANNOUNCEMENT';
+type ContentStatus = 'DRAFT' | 'ACTIVE' | 'INACTIVE';
+
+interface TranslationForm {
+  locale: string;
+  title: string;
+  body: string;
+  imageUrl: string;
+}
+
+interface ContentItem {
+  id: string;
+  contentType: StoredContentType;
+  sortOrder: number;
+  status: ContentStatus;
+  linkType: string | null;
+  linkTarget: string | null;
+  startTime: string | null;
+  endTime: string | null;
+  previewTitle: string;
+  previewImageUrl: string | null;
+  playerVisible: boolean;
+  playerHiddenReason: string | null;
+  translations: TranslationForm[];
+}
+
+const ADMIN_TABS: AdminTab[] = ['BANNER', 'ANNOUNCEMENT'];
+const LOCALES = ['zh-CN', 'en-US', 'ms-MY'] as const;
+
+const activeType = ref<AdminTab>('BANNER');
+const filterStatus = ref<ContentStatus | ''>('');
+const loading = ref(false);
+const saving = ref(false);
+const items = ref<ContentItem[]>([]);
+const tableRef = ref<TableInstance>();
+const selectedRows = ref<ContentItem[]>([]);
+
+const hasSelection = computed(() => selectedRows.value.length > 0);
+
+const dialogVisible = ref(false);
+const editingId = ref<string | null>(null);
+const editingContentType = ref<StoredContentType>('NOTICE');
+
+const form = ref({
+  sortOrder: 0,
+  status: 'DRAFT' as ContentStatus,
+  linkType: '' as '' | 'ROUTE' | 'URL',
+  linkTarget: '',
+  startTime: '' as string,
+  endTime: '' as string,
+  translations: emptyTranslations(),
+});
+
+function emptyTranslations(): TranslationForm[] {
+  return LOCALES.map((locale) => ({
+    locale,
+    title: '',
+    body: '',
+    imageUrl: '',
+  }));
+}
+
+function localeLabel(code: string) {
+  const key = `content.locale.${code}`;
+  const label = t(key);
+  return label === key ? code : label;
+}
+
+function statusLabel(status: string) {
+  const key = `content.status.${status}`;
+  const label = t(key);
+  return label === key ? status : label;
+}
+
+function statusTagType(status: string) {
+  if (status === 'ACTIVE') return 'success';
+  if (status === 'DRAFT') return 'info';
+  return 'warning';
+}
+
+function hiddenTip(reason: string | null) {
+  if (!reason) return '';
+  const key = `content.hidden_reason.${reason}`;
+  const label = t(key);
+  return label === key ? reason : label;
+}
+
+function formatTime(v: string | null) {
+  if (!v) return '—';
+  return new Date(v).toLocaleString(localeTag.value, {
+    month: '2-digit',
+    day: '2-digit',
+    hour: '2-digit',
+    minute: '2-digit',
+  });
+}
+
+const isBanner = computed(() => activeType.value === 'BANNER');
+const isAnnouncement = computed(() => activeType.value === 'ANNOUNCEMENT');
+const dialogTitle = computed(() =>
+  editingId.value ? t('content.dialog.edit') : t('content.dialog.create'),
+);
+
+async function load() {
+  loading.value = true;
+  try {
+    const { data } = await api.get('/admin/contents', {
+      params: {
+        type: activeType.value,
+        status: filterStatus.value || undefined,
+      },
+    });
+    items.value = data.data ?? [];
+    selectedRows.value = [];
+    tableRef.value?.clearSelection();
+  } catch (e: unknown) {
+    const err = e as { response?: { data?: { error?: string } } };
+    ElMessage.error(err.response?.data?.error ?? t('msg.load_failed'));
+  } finally {
+    loading.value = false;
+  }
+}
+
+watch([activeType, filterStatus], () => {
+  selectedRows.value = [];
+  tableRef.value?.clearSelection();
+  void load();
+});
+
+function onSelectionChange(rows: ContentItem[]) {
+  selectedRows.value = rows;
+}
+
+async function runBatch(
+  action: (row: ContentItem) => Promise<void>,
+  confirmKey?: string,
+) {
+  const rows = [...selectedRows.value];
+  if (!rows.length) return;
+
+  if (confirmKey) {
+    try {
+      await ElMessageBox.confirm(t(confirmKey, { n: rows.length }), { type: 'warning' });
+    } catch {
+      return;
+    }
+  }
+
+  saving.value = true;
+  let ok = 0;
+  let fail = 0;
+  try {
+    for (const row of rows) {
+      try {
+        await action(row);
+        ok += 1;
+      } catch {
+        fail += 1;
+      }
+    }
+    if (fail === 0) {
+      ElMessage.success(t('content.batch.all_ok', { n: ok }));
+    } else {
+      ElMessage.warning(t('content.batch.partial', { ok, fail }));
+    }
+    await load();
+  } finally {
+    saving.value = false;
+  }
+}
+
+function batchEnable() {
+  void runBatch(
+    (row) => api.patch(`/admin/contents/${row.id}/status`, { status: 'ACTIVE' }),
+    'content.confirm_batch_enable',
+  );
+}
+
+function batchDisable() {
+  void runBatch(
+    (row) => api.patch(`/admin/contents/${row.id}/status`, { status: 'INACTIVE' }),
+    'content.confirm_batch_disable',
+  );
+}
+
+function batchDelete() {
+  void runBatch(
+    (row) => api.delete(`/admin/contents/${row.id}`),
+    'content.confirm_batch_delete',
+  );
+}
+
+function resetForm() {
+  form.value = {
+    sortOrder: items.value.length + 1,
+    status: 'DRAFT',
+    linkType: '',
+    linkTarget: '',
+    startTime: '',
+    endTime: '',
+    translations: emptyTranslations(),
+  };
+}
+
+function openCreate() {
+  editingId.value = null;
+  resetForm();
+  dialogVisible.value = true;
+}
+
+function openEdit(row: ContentItem) {
+  editingId.value = row.id;
+  editingContentType.value = row.contentType;
+  const byLocale = new Map(row.translations.map((tr) => [tr.locale, tr]));
+  form.value = {
+    sortOrder: row.sortOrder,
+    status: row.status,
+    linkType: (row.linkType as '' | 'ROUTE' | 'URL') || '',
+    linkTarget: row.linkTarget ?? '',
+    startTime: row.startTime ? row.startTime.slice(0, 19) : '',
+    endTime: row.endTime ? row.endTime.slice(0, 19) : '',
+    translations: LOCALES.map((locale) => {
+      const tr = byLocale.get(locale);
+      return {
+        locale,
+        title: tr?.title ?? '',
+        body: tr?.body ?? '',
+        imageUrl: tr?.imageUrl ?? '',
+      };
+    }),
+  };
+  dialogVisible.value = true;
+}
+
+function buildPayload() {
+  const contentType: StoredContentType = editingId.value
+    ? editingContentType.value
+    : isBanner.value
+      ? 'BANNER'
+      : 'NOTICE';
+
+  return {
+    contentType,
+    sortOrder: form.value.sortOrder,
+    status: form.value.status,
+    linkType: isBanner.value && form.value.linkType ? form.value.linkType : null,
+    linkTarget:
+      isBanner.value && form.value.linkType ? form.value.linkTarget.trim() : null,
+    startTime: form.value.startTime || null,
+    endTime: form.value.endTime || null,
+    translations: form.value.translations.map((tr) => ({
+      locale: tr.locale,
+      title: tr.title.trim() || undefined,
+      body: tr.body.trim() || undefined,
+      imageUrl: tr.imageUrl.trim() || undefined,
+    })),
+  };
+}
+
+async function submitForm() {
+  saving.value = true;
+  try {
+    const payload = buildPayload();
+    if (editingId.value) {
+      const { contentType: _type, ...updateBody } = payload;
+      await api.put(`/admin/contents/${editingId.value}`, updateBody);
+    } else {
+      await api.post('/admin/contents', payload);
+    }
+    ElMessage.success(t('msg.saved'));
+    dialogVisible.value = false;
+    await load();
+  } catch (e: unknown) {
+    const err = e as { response?: { data?: { error?: string; message?: string | string[] } } };
+    const msg = err.response?.data?.error
+      ?? (Array.isArray(err.response?.data?.message)
+        ? err.response?.data?.message.join(', ')
+        : err.response?.data?.message)
+      ?? t('msg.save_failed');
+    ElMessage.error(String(msg));
+  } finally {
+    saving.value = false;
+  }
+}
+
+async function setStatus(row: ContentItem, status: ContentStatus) {
+  saving.value = true;
+  try {
+    await api.patch(`/admin/contents/${row.id}/status`, { status });
+    ElMessage.success(t('msg.saved'));
+    await load();
+  } catch (e: unknown) {
+    const err = e as { response?: { data?: { error?: string } } };
+    ElMessage.error(err.response?.data?.error ?? t('msg.save_failed'));
+  } finally {
+    saving.value = false;
+  }
+}
+
+async function removeItem(row: ContentItem) {
+  try {
+    await ElMessageBox.confirm(
+      t('content.confirm_delete', { title: row.previewTitle || row.id }),
+      { type: 'warning' },
+    );
+  } catch {
+    return;
+  }
+  saving.value = true;
+  try {
+    await api.delete(`/admin/contents/${row.id}`);
+    ElMessage.success(t('msg.saved'));
+    await load();
+  } catch (e: unknown) {
+    const err = e as { response?: { data?: { error?: string } } };
+    ElMessage.error(err.response?.data?.error ?? t('msg.save_failed'));
+  } finally {
+    saving.value = false;
+  }
+}
+
+void load();
+</script>
+
+<template>
+  <div class="admin-list-page contents-page">
+    <el-card class="filter-card" shadow="never">
+      <el-tabs v-model="activeType" class="type-tabs">
+        <el-tab-pane
+          v-for="tp in ADMIN_TABS"
+          :key="tp"
+          :label="t(`content.type.${tp}`)"
+          :name="tp"
+        />
+      </el-tabs>
+      <p v-if="isAnnouncement" class="type-hint">{{ t('content.hint.announcement') }}</p>
+      <el-form inline class="filter-row">
+        <el-form-item :label="t('common.status')">
+          <el-select v-model="filterStatus" clearable style="width: 140px">
+            <el-option :label="t('common.all')" value="" />
+            <el-option
+              v-for="st in ['DRAFT', 'ACTIVE', 'INACTIVE']"
+              :key="st"
+              :label="statusLabel(st)"
+              :value="st"
+            />
+          </el-select>
+        </el-form-item>
+        <el-form-item>
+          <el-button type="primary" size="small" @click="load">{{ t('common.search') }}</el-button>
+          <el-button type="primary" plain size="small" @click="openCreate">
+            {{ t('content.btn.create') }}
+          </el-button>
+        </el-form-item>
+      </el-form>
+    </el-card>
+
+    <el-card v-loading="loading" class="data-card" shadow="never">
+      <div v-if="hasSelection" class="table-toolbar">
+        <span class="batch-hint">{{ t('content.batch.selected', { n: selectedRows.length }) }}</span>
+        <el-button size="small" :disabled="saving" @click="batchEnable">
+          {{ t('content.batch.enable') }}
+        </el-button>
+        <el-button size="small" :disabled="saving" @click="batchDisable">
+          {{ t('content.batch.disable') }}
+        </el-button>
+        <el-button size="small" type="danger" :disabled="saving" @click="batchDelete">
+          {{ t('content.batch.delete') }}
+        </el-button>
+      </div>
+      <div class="table-wrap">
+        <el-table
+          ref="tableRef"
+          :data="items"
+          row-key="id"
+          stripe
+          size="small"
+          empty-text="—"
+          @selection-change="onSelectionChange"
+        >
+          <el-table-column type="selection" width="44" :selectable="() => !saving" />
+          <el-table-column prop="sortOrder" :label="t('content.col.sort')" width="64" align="center" />
+          <el-table-column v-if="isBanner" :label="t('content.col.preview')" width="88" align="center">
+            <template #default="{ row }">
+              <img
+                v-if="row.previewImageUrl"
+                :src="row.previewImageUrl"
+                alt=""
+                class="thumb"
+              />
+              <span v-else class="thumb-empty">—</span>
+            </template>
+          </el-table-column>
+          <el-table-column :label="t('content.col.title')" min-width="160">
+            <template #default="{ row }">
+              <span class="preview-title">{{ row.previewTitle || '—' }}</span>
+              <p v-if="!row.playerVisible && row.playerHiddenReason" class="hidden-tip">
+                {{ hiddenTip(row.playerHiddenReason) }}
+              </p>
+            </template>
+          </el-table-column>
+          <el-table-column :label="t('common.status')" width="96" align="center">
+            <template #default="{ row }">
+              <el-tag size="small" :type="statusTagType(row.status)" effect="dark">
+                {{ statusLabel(row.status) }}
+              </el-tag>
+            </template>
+          </el-table-column>
+          <el-table-column :label="t('content.col.player_visible')" width="88" align="center">
+            <template #default="{ row }">
+              <el-tag size="small" :type="row.playerVisible ? 'success' : 'warning'" effect="plain">
+                {{ row.playerVisible ? t('common.yes') : t('common.no') }}
+              </el-tag>
+            </template>
+          </el-table-column>
+          <el-table-column :label="t('content.col.schedule')" min-width="140">
+            <template #default="{ row }">
+              <span class="schedule-line">{{ formatTime(row.startTime) }}</span>
+              <span class="schedule-sep">→</span>
+              <span class="schedule-line">{{ formatTime(row.endTime) }}</span>
+            </template>
+          </el-table-column>
+          <el-table-column v-if="isBanner" :label="t('content.col.link')" min-width="120">
+            <template #default="{ row }">
+              <template v-if="row.linkType">
+                {{ row.linkType }} · {{ row.linkTarget || '—' }}
+              </template>
+              <span v-else>—</span>
+            </template>
+          </el-table-column>
+          <el-table-column :label="t('common.actions')" width="200" align="center" fixed="right">
+            <template #default="{ row }">
+              <el-button link type="primary" @click="openEdit(row)">
+                {{ t('common.edit') }}
+              </el-button>
+              <el-button
+                v-if="row.status !== 'ACTIVE'"
+                link
+                type="success"
+                :disabled="saving"
+                @click="setStatus(row, 'ACTIVE')"
+              >
+                {{ t('content.btn.enable') }}
+              </el-button>
+              <el-button
+                v-else
+                link
+                type="warning"
+                :disabled="saving"
+                @click="setStatus(row, 'INACTIVE')"
+              >
+                {{ t('content.btn.disable') }}
+              </el-button>
+              <el-button link type="danger" :disabled="saving" @click="removeItem(row)">
+                {{ t('common.delete') }}
+              </el-button>
+            </template>
+          </el-table-column>
+        </el-table>
+      </div>
+    </el-card>
+
+    <el-dialog v-model="dialogVisible" :title="dialogTitle" width="640px" destroy-on-close>
+      <el-form label-width="96px" size="small">
+        <el-form-item :label="t('content.col.sort')">
+          <el-input-number v-model="form.sortOrder" :min="0" :step="1" />
+        </el-form-item>
+        <el-form-item :label="t('common.status')">
+          <el-select v-model="form.status" style="width: 160px">
+            <el-option
+              v-for="st in ['DRAFT', 'ACTIVE', 'INACTIVE']"
+              :key="st"
+              :label="statusLabel(st)"
+              :value="st"
+            />
+          </el-select>
+        </el-form-item>
+        <template v-if="isBanner">
+          <el-form-item :label="t('content.field.link_type')">
+            <el-select v-model="form.linkType" clearable style="width: 160px">
+              <el-option :label="t('content.link.none')" value="" />
+              <el-option label="ROUTE" value="ROUTE" />
+              <el-option label="URL" value="URL" />
+            </el-select>
+          </el-form-item>
+          <el-form-item v-if="form.linkType" :label="t('content.field.link_target')">
+            <el-input
+              v-model="form.linkTarget"
+              :placeholder="form.linkType === 'ROUTE' ? '/football' : 'https://'"
+            />
+          </el-form-item>
+        </template>
+        <el-form-item :label="t('content.field.start_time')">
+          <el-date-picker
+            v-model="form.startTime"
+            type="datetime"
+            value-format="YYYY-MM-DDTHH:mm:ss"
+            clearable
+            style="width: 100%"
+          />
+        </el-form-item>
+        <el-form-item :label="t('content.field.end_time')">
+          <el-date-picker
+            v-model="form.endTime"
+            type="datetime"
+            value-format="YYYY-MM-DDTHH:mm:ss"
+            clearable
+            style="width: 100%"
+          />
+        </el-form-item>
+
+        <div v-for="tr in form.translations" :key="tr.locale" class="locale-block">
+          <div class="locale-head">{{ localeLabel(tr.locale) }}</div>
+          <el-form-item :label="t('content.field.title')">
+            <el-input v-model="tr.title" :placeholder="t('content.field.title_ph')" />
+          </el-form-item>
+          <el-form-item
+            v-if="isBanner"
+            :label="t('content.field.image_url')"
+            :required="form.status === 'ACTIVE'"
+          >
+            <el-input v-model="tr.imageUrl" placeholder="/uploads/banners/welcome.svg" />
+          </el-form-item>
+          <el-form-item
+            :label="isAnnouncement ? t('content.field.announce_text') : t('content.field.body')"
+            :required="isAnnouncement && form.status === 'ACTIVE'"
+          >
+            <el-input v-model="tr.body" type="textarea" :rows="isAnnouncement ? 2 : 3" />
+          </el-form-item>
+        </div>
+      </el-form>
+      <template #footer>
+        <el-button @click="dialogVisible = false">{{ t('common.cancel') }}</el-button>
+        <el-button type="primary" :loading="saving" @click="submitForm">
+          {{ t('common.save') }}
+        </el-button>
+      </template>
+    </el-dialog>
+  </div>
+</template>
+
+<style scoped>
+.contents-page .type-tabs :deep(.el-tabs__header) {
+  margin-bottom: 12px;
+}
+
+.table-toolbar {
+  display: flex;
+  align-items: center;
+  gap: 8px;
+  flex-wrap: wrap;
+  padding: 10px 12px;
+  border-bottom: 1px solid #222;
+  flex-shrink: 0;
+}
+
+.batch-hint {
+  font-size: 12px;
+  color: #888;
+  margin-right: 4px;
+}
+
+.type-hint {
+  margin: 0 0 8px;
+  font-size: 12px;
+  color: #666;
+  line-height: 1.5;
+}
+
+.filter-row {
+  margin-top: 4px;
+}
+
+.thumb {
+  width: 56px;
+  height: 32px;
+  object-fit: cover;
+  border-radius: 4px;
+  background: #222;
+}
+
+.thumb-empty {
+  color: #555;
+  font-size: 12px;
+}
+
+.preview-title {
+  font-size: 13px;
+  color: #ccc;
+}
+
+.hidden-tip {
+  margin: 4px 0 0;
+  font-size: 11px;
+  color: #c9a227;
+}
+
+.schedule-line {
+  font-size: 11px;
+  color: #888;
+}
+
+.schedule-sep {
+  margin: 0 4px;
+  color: #555;
+  font-size: 11px;
+}
+
+.locale-block {
+  margin-top: 12px;
+  padding: 10px 12px;
+  border: 1px solid #252525;
+  border-radius: 8px;
+  background: rgba(255, 255, 255, 0.02);
+}
+
+.locale-head {
+  font-size: 12px;
+  font-weight: 700;
+  color: #888;
+  margin-bottom: 8px;
+}
+</style>
diff --git a/apps/admin/src/views/outrights/OutrightEventEditor.vue b/apps/admin/src/views/outrights/OutrightEventEditor.vue
index 0686413..6510b33 100644
--- a/apps/admin/src/views/outrights/OutrightEventEditor.vue
+++ b/apps/admin/src/views/outrights/OutrightEventEditor.vue
@@ -4,6 +4,13 @@ import { useRoute, useRouter } from 'vue-router';
 import { ElMessage, ElMessageBox } from 'element-plus';
 import { useAdminLocale } from '../../composables/useAdminLocale';
 import api from '../../api';
+import CountryFlagSelect from '../../components/outright/CountryFlagSelect.vue';
+import {
+  countryFlagUrl,
+  getBuiltinCountry,
+  resolveCountryCode,
+  type BuiltinCountry,
+} from '../../data/builtinCountries';
 
 const route = useRoute();
 const router = useRouter();
@@ -20,11 +27,14 @@ interface SelectionRow {
   odds: string;
   oddsVersion: string;
   status: string;
+  logoUrl: string | null;
   editOdds: number;
+  editCountryCode: string;
 }
 
 const loading = ref(false);
 const saving = ref(false);
+const savingRowId = ref<string | null>(null);
 const meta = ref({
   leagueZh: '',
   leagueEn: '',
@@ -39,12 +49,29 @@ const selections = ref<SelectionRow[]>([]);
 
 const addVisible = ref(false);
 const addForm = ref({
+  countryCode: '',
   teamCode: '',
   teamZh: '',
   teamEn: '',
   odds: 10,
 });
 
+function applyCountry(target: {
+  countryCode: string;
+  teamCode: string;
+  teamZh: string;
+  teamEn: string;
+}, country: BuiltinCountry) {
+  target.countryCode = country.code;
+  target.teamCode = country.code;
+  target.teamZh = country.nameZh;
+  target.teamEn = country.nameEn;
+}
+
+function onAddCountryPick(country: BuiltinCountry) {
+  applyCountry(addForm.value, country);
+}
+
 async function load() {
   if (!matchId.value) return;
   loading.value = true;
@@ -59,7 +86,7 @@ async function load() {
       expectedCanonicalCount: number | null;
       playerVisible: boolean;
       playerHiddenReason: string | null;
-      selections: SelectionRow[];
+      selections: Array<SelectionRow & { logoUrl?: string | null }>;
     };
     meta.value = {
       leagueZh: payload.leagueZh,
@@ -73,7 +100,9 @@ async function load() {
     };
     selections.value = payload.selections.map((s) => ({
       ...s,
+      logoUrl: s.logoUrl ?? null,
       editOdds: Number(s.odds),
+      editCountryCode: resolveCountryCode(s.teamCode, s.logoUrl ?? null),
     }));
   } catch (e: unknown) {
     const err = e as { response?: { data?: { error?: string } } };
@@ -127,21 +156,27 @@ async function saveAllOdds() {
 }
 
 async function submitAdd() {
-  if (!addForm.value.teamCode.trim()) {
-    ElMessage.warning(t('outright.err_team_code'));
+  if (!addForm.value.countryCode) {
+    ElMessage.warning(t('outright.err_country'));
+    return;
+  }
+  const country = getBuiltinCountry(addForm.value.countryCode);
+  if (!country) {
+    ElMessage.warning(t('outright.err_country'));
     return;
   }
   saving.value = true;
   try {
     await api.post(`/admin/outrights/${matchId.value}/selections`, {
-      teamCode: addForm.value.teamCode.trim().toUpperCase(),
-      teamZh: addForm.value.teamZh,
-      teamEn: addForm.value.teamEn,
+      teamCode: country.code,
+      teamZh: country.nameZh,
+      teamEn: country.nameEn,
+      logoUrl: countryFlagUrl(country),
       odds: addForm.value.odds,
     });
     ElMessage.success(t('msg.saved'));
     addVisible.value = false;
-    addForm.value = { teamCode: '', teamZh: '', teamEn: '', odds: 10 };
+    addForm.value = { countryCode: '', teamCode: '', teamZh: '', teamEn: '', odds: 10 };
     await load();
   } catch (e: unknown) {
     const err = e as { response?: { data?: { error?: string } } };
@@ -200,6 +235,71 @@ async function saveMetaWithStatus(status: 'DRAFT' | 'PUBLISHED') {
   meta.value.status = status;
   await saveMeta();
 }
+
+function rowDisplayName(row: SelectionRow, field: 'zh' | 'en') {
+  const picked = getBuiltinCountry(row.editCountryCode);
+  if (picked && row.editCountryCode !== resolveCountryCode(row.teamCode, row.logoUrl)) {
+    return field === 'zh' ? picked.nameZh : picked.nameEn;
+  }
+  return field === 'zh' ? row.teamZh : row.teamEn;
+}
+
+function rowDisplayCode(row: SelectionRow) {
+  const picked = getBuiltinCountry(row.editCountryCode);
+  if (picked && row.editCountryCode !== resolveCountryCode(row.teamCode, row.logoUrl)) {
+    return picked.code;
+  }
+  return row.teamCode;
+}
+
+function isRowDirty(row: SelectionRow) {
+  const countryDirty =
+    row.editCountryCode !== resolveCountryCode(row.teamCode, row.logoUrl);
+  const oddsDirty = row.editOdds !== Number(row.odds);
+  return countryDirty || oddsDirty;
+}
+
+async function saveRow(row: SelectionRow) {
+  if (!isRowDirty(row)) return;
+  if (!row.editOdds || row.editOdds <= 1) {
+    ElMessage.warning(t('outright.err_odds_min'));
+    return;
+  }
+
+  savingRowId.value = row.id;
+  try {
+    const country = getBuiltinCountry(row.editCountryCode);
+    const countryDirty =
+      row.editCountryCode !== resolveCountryCode(row.teamCode, row.logoUrl);
+
+    if (countryDirty) {
+      if (!country) {
+        ElMessage.warning(t('outright.err_country'));
+        return;
+      }
+      await api.patch(`/admin/outrights/${matchId.value}/selections/${row.id}`, {
+        teamCode: country.code,
+        teamZh: country.nameZh,
+        teamEn: country.nameEn,
+        logoUrl: countryFlagUrl(country),
+      });
+    }
+
+    if (row.editOdds !== Number(row.odds)) {
+      await api.put(`/admin/outrights/${matchId.value}/odds`, {
+        updates: [{ selectionId: row.id, odds: row.editOdds }],
+      });
+    }
+
+    ElMessage.success(t('msg.saved'));
+    await load();
+  } catch (e: unknown) {
+    const err = e as { response?: { data?: { error?: string } } };
+    ElMessage.error(err.response?.data?.error ?? t('msg.save_failed'));
+  } finally {
+    savingRowId.value = null;
+  }
+}
 </script>
 
 <template>
@@ -269,9 +369,23 @@ async function saveMetaWithStatus(status: 'DRAFT' | 'PUBLISHED') {
       <div class="table-wrap">
         <el-table :data="selections" stripe size="small" empty-text="—">
           <el-table-column prop="rank" :label="t('outright.col.rank')" width="72" align="center" />
-          <el-table-column prop="teamZh" :label="t('outright.col.team_zh')" min-width="120" />
-          <el-table-column prop="teamEn" :label="t('outright.col.team_en')" min-width="140" />
-          <el-table-column prop="teamCode" :label="t('outright.col.code')" width="88" />
+          <el-table-column :label="t('outright.col.country')" min-width="220">
+            <template #default="{ row }">
+              <CountryFlagSelect
+                v-model="row.editCountryCode"
+                :disabled="!!savingRowId"
+              />
+            </template>
+          </el-table-column>
+          <el-table-column :label="t('outright.col.team_zh')" min-width="120">
+            <template #default="{ row }">{{ rowDisplayName(row, 'zh') }}</template>
+          </el-table-column>
+          <el-table-column :label="t('outright.col.team_en')" min-width="140">
+            <template #default="{ row }">{{ rowDisplayName(row, 'en') }}</template>
+          </el-table-column>
+          <el-table-column :label="t('outright.col.code')" width="88">
+            <template #default="{ row }">{{ rowDisplayCode(row) }}</template>
+          </el-table-column>
           <el-table-column :label="t('outright.col.odds')" width="160" align="right">
             <template #default="{ row }">
               <el-input-number
@@ -285,9 +399,23 @@ async function saveMetaWithStatus(status: 'DRAFT' | 'PUBLISHED') {
               />
             </template>
           </el-table-column>
-          <el-table-column :label="t('common.actions')" width="88" align="center">
+          <el-table-column :label="t('common.actions')" width="120" align="center" fixed="right">
             <template #default="{ row }">
-              <el-button link type="danger" @click="removeSelection(row)">
+              <el-button
+                link
+                type="primary"
+                :loading="savingRowId === row.id"
+                :disabled="!isRowDirty(row) || (!!savingRowId && savingRowId !== row.id)"
+                @click="saveRow(row)"
+              >
+                {{ t('common.save') }}
+              </el-button>
+              <el-button
+                link
+                type="danger"
+                :disabled="!!savingRowId"
+                @click="removeSelection(row)"
+              >
                 {{ t('common.delete') }}
               </el-button>
             </template>
@@ -303,16 +431,23 @@ async function saveMetaWithStatus(status: 'DRAFT' | 'PUBLISHED') {
       </div>
     </section>
 
-    <el-dialog v-model="addVisible" :title="t('outright.btn.add_team')" width="420px">
+    <el-dialog v-model="addVisible" :title="t('outright.btn.add_team')" width="440px">
       <el-form label-width="100px">
-        <el-form-item :label="t('outright.col.code')">
-          <el-input v-model="addForm.teamCode" placeholder="FRA" />
+        <el-form-item :label="t('outright.col.country')" required>
+          <CountryFlagSelect
+            v-model="addForm.countryCode"
+            size="default"
+            @pick="onAddCountryPick"
+          />
         </el-form-item>
-        <el-form-item :label="t('outright.col.team_zh')">
-          <el-input v-model="addForm.teamZh" />
+        <el-form-item v-if="addForm.teamCode" :label="t('outright.col.code')">
+          <span class="readonly-field">{{ addForm.teamCode }}</span>
         </el-form-item>
-        <el-form-item :label="t('outright.col.team_en')">
-          <el-input v-model="addForm.teamEn" />
+        <el-form-item v-if="addForm.teamZh" :label="t('outright.col.team_zh')">
+          <span class="readonly-field">{{ addForm.teamZh }}</span>
+        </el-form-item>
+        <el-form-item v-if="addForm.teamEn" :label="t('outright.col.team_en')">
+          <span class="readonly-field">{{ addForm.teamEn }}</span>
         </el-form-item>
         <el-form-item :label="t('outright.col.odds')">
           <el-input-number v-model="addForm.odds" :min="1.01" :step="0.05" :precision="2" />
@@ -430,4 +565,9 @@ async function saveMetaWithStatus(status: 'DRAFT' | 'PUBLISHED') {
   min-height: 80px;
   overflow: auto;
 }
+
+.readonly-field {
+  font-size: 13px;
+  color: #aaa;
+}
 </style>
diff --git a/apps/api/src/applications/admin/admin.controller.ts b/apps/api/src/applications/admin/admin.controller.ts
index 8be4c3c..b745463 100644
--- a/apps/api/src/applications/admin/admin.controller.ts
+++ b/apps/api/src/applications/admin/admin.controller.ts
@@ -5,6 +5,7 @@ import {
   Get,
   Post,
   Put,
+  Patch,
   Body,
   Param,
   Query,
@@ -304,6 +305,113 @@ class AddOutrightSelectionDto {
   @IsNumber()
   @Min(1.01)
   odds!: number;
+
+  @IsOptional()
+  @IsString()
+  logoUrl?: string;
+}
+
+class UpdateOutrightSelectionTeamDto {
+  @IsOptional()
+  @IsString()
+  teamCode?: string;
+
+  @IsOptional()
+  @IsString()
+  teamZh?: string;
+
+  @IsOptional()
+  @IsString()
+  teamEn?: string;
+
+  @IsOptional()
+  @IsString()
+  logoUrl?: string | null;
+}
+
+class ContentTranslationDto {
+  @IsString()
+  locale!: string;
+
+  @IsOptional()
+  @IsString()
+  title?: string;
+
+  @IsOptional()
+  @IsString()
+  body?: string;
+
+  @IsOptional()
+  @IsString()
+  imageUrl?: string;
+}
+
+class CreateContentDto {
+  @IsString()
+  @IsIn(['BANNER', 'NOTICE', 'TICKER'])
+  contentType!: string;
+
+  @IsOptional()
+  @IsNumber()
+  sortOrder?: number;
+
+  @IsOptional()
+  @IsIn(['DRAFT', 'ACTIVE', 'INACTIVE'])
+  status?: string;
+
+  @IsOptional()
+  @IsString()
+  linkType?: string | null;
+
+  @IsOptional()
+  @IsString()
+  linkTarget?: string | null;
+
+  @IsOptional()
+  @IsString()
+  startTime?: string | null;
+
+  @IsOptional()
+  @IsString()
+  endTime?: string | null;
+
+  @IsArray()
+  translations!: ContentTranslationDto[];
+}
+
+class UpdateContentDto {
+  @IsOptional()
+  @IsNumber()
+  sortOrder?: number;
+
+  @IsOptional()
+  @IsIn(['DRAFT', 'ACTIVE', 'INACTIVE'])
+  status?: string;
+
+  @IsOptional()
+  @IsString()
+  linkType?: string | null;
+
+  @IsOptional()
+  @IsString()
+  linkTarget?: string | null;
+
+  @IsOptional()
+  @IsString()
+  startTime?: string | null;
+
+  @IsOptional()
+  @IsString()
+  endTime?: string | null;
+
+  @IsOptional()
+  @IsArray()
+  translations?: ContentTranslationDto[];
+}
+
+class ContentStatusDto {
+  @IsIn(['DRAFT', 'ACTIVE', 'INACTIVE'])
+  status!: string;
 }
 
 class CashbackPreviewDto {
@@ -790,6 +898,20 @@ export class AdminController {
     return jsonResponse(data);
   }
 
+  @Patch('outrights/:matchId/selections/:selectionId')
+  async updateOutrightSelectionTeam(
+    @Param('matchId') matchId: string,
+    @Param('selectionId') selectionId: string,
+    @Body() dto: UpdateOutrightSelectionTeamDto,
+  ) {
+    const data = await this.outright.updateSelectionTeam(
+      BigInt(matchId),
+      BigInt(selectionId),
+      dto,
+    );
+    return jsonResponse(data);
+  }
+
   @Delete('outrights/:matchId/selections/:selectionId')
   async removeOutrightSelection(
     @Param('matchId') matchId: string,
@@ -875,17 +997,47 @@ export class AdminController {
   }
 
   @Get('contents')
-  async listContents(@Query('type') type?: string) {
-    const items = await this.content.listAll(type);
+  async listContents(
+    @Query('type') type?: string,
+    @Query('status') status?: string,
+  ) {
+    const items = await this.content.listForAdmin(type, status);
     return jsonResponse(items);
   }
 
+  @Get('contents/:id')
+  async getContent(@Param('id') id: string) {
+    const item = await this.content.getForAdmin(BigInt(id));
+    return jsonResponse(item);
+  }
+
   @Post('contents')
-  async createContent(@Body() dto: Parameters<ContentService['create']>[0]) {
+  async createContent(@Body() dto: CreateContentDto) {
     const item = await this.content.create(dto);
     return jsonResponse(item);
   }
 
+  @Put('contents/:id')
+  async updateContent(@Param('id') id: string, @Body() dto: UpdateContentDto) {
+    const item = await this.content.update(BigInt(id), dto);
+    return jsonResponse(item);
+  }
+
+  @Patch('contents/:id/status')
+  async updateContentStatus(
+    @Param('id') id: string,
+    @Body() dto: ContentStatusDto,
+  ) {
+    const item = await this.content.updateStatus(BigInt(id), dto.status);
+    return jsonResponse(item);
+  }
+
+  @Delete('contents/:id')
+  async deleteContent(@Param('id') id: string) {
+    const result = await this.content.remove(BigInt(id));
+    return jsonResponse(result);
+  }
+
   @Get('i18n/messages')
   async getMessages(@Query('locale') locale = 'en-US') {
     const messages = await this.i18n.getMessages(locale);
diff --git a/apps/api/src/applications/player/player.controller.ts b/apps/api/src/applications/player/player.controller.ts
index de84789..e555d74 100644
--- a/apps/api/src/applications/player/player.controller.ts
+++ b/apps/api/src/applications/player/player.controller.ts
@@ -109,17 +109,19 @@ export class PlayerController {
 
   @Get('home')
   async home(@CurrentUser('locale') locale: string) {
-    const [banners, notices, ticker, hotMatches, todayMatches] = await Promise.all([
+    const [banners, announcements, hotMatches, todayMatches] = await Promise.all([
       this.content.listActive('BANNER', locale),
-      this.content.listActive('NOTICE', locale),
-      this.content.listActive('TICKER', locale),
+      this.content.listActiveAnnouncements(locale),
       this.matches.listPublished(locale),
       this.matches.listPublished(locale),
     ]);
     return jsonResponse({
       banners,
-      notices,
-      ticker,
+      announcements,
+      /** @deprecated 使用 announcements */
+      ticker: announcements,
+      /** @deprecated 使用 announcements */
+      notices: announcements,
       hotMatches: (hotMatches as Array<{ isHot?: boolean }>).filter((m) => m.isHot),
       todayMatches,
     });
diff --git a/apps/api/src/domains/catalog/outright.service.ts b/apps/api/src/domains/catalog/outright.service.ts
index f6000ed..e7ffb2d 100644
--- a/apps/api/src/domains/catalog/outright.service.ts
+++ b/apps/api/src/domains/catalog/outright.service.ts
@@ -138,6 +138,7 @@ export class OutrightService {
             rank: sel.sortOrder + 1 || index + 1,
             teamZh: teamZh || sel.selectionName,
             teamEn: teamEn || sel.selectionName,
+            logoUrl: team?.logoUrl ?? null,
             odds: sel.odds.toString(),
             oddsVersion: sel.oddsVersion.toString(),
             status: sel.status,
@@ -243,6 +244,7 @@ export class OutrightService {
       teamZh: string;
       teamEn: string;
       odds: number;
+      logoUrl?: string;
     },
   ) {
     if (!data.teamCode?.trim()) {
@@ -256,10 +258,19 @@ export class OutrightService {
     const market = await this.ensureOutrightMarket(match.id);
     const code = data.teamCode.trim().toUpperCase();
 
+    const logoUrl =
+      data.logoUrl === undefined
+        ? undefined
+        : data.logoUrl.trim()
+          ? data.logoUrl.trim()
+          : null;
     const team = await this.prisma.team.upsert({
       where: { code },
-      create: { code },
-      update: {},
+      create: {
+        code,
+        ...(logoUrl !== undefined ? { logoUrl } : {}),
+      },
+      update: logoUrl !== undefined ? { logoUrl } : {},
     });
     await this.upsertTeamTranslations(team.id, {
       'zh-CN': data.teamZh.trim() || data.teamEn,
@@ -292,6 +303,77 @@ export class OutrightService {
     return this.getForAdmin(matchId);
   }
 
+  async updateSelectionTeam(
+    matchId: bigint,
+    selectionId: bigint,
+    data: {
+      teamCode?: string;
+      teamZh?: string;
+      teamEn?: string;
+      logoUrl?: string | null;
+    },
+  ) {
+    const match = await this.getOutrightMatchOrThrow(matchId);
+    const market = await this.ensureOutrightMarket(match.id);
+    const sel = await this.prisma.marketSelection.findFirst({
+      where: { id: selectionId, marketId: market.id },
+    });
+    if (!sel) throw new NotFoundException('Selection not found');
+
+    const nextCode = data.teamCode?.trim().toUpperCase() || sel.selectionCode;
+    if (nextCode !== sel.selectionCode) {
+      const dup = await this.prisma.marketSelection.findFirst({
+        where: {
+          marketId: market.id,
+          selectionCode: nextCode,
+          id: { not: selectionId },
+        },
+      });
+      if (dup) {
+        throw new BadRequestException('Selection already exists for this team code');
+      }
+      await this.prisma.marketSelection.update({
+        where: { id: selectionId },
+        data: {
+          selectionCode: nextCode,
+          selectionName:
+            data.teamZh?.trim() || data.teamEn?.trim() || sel.selectionName,
+        },
+      });
+    } else if (data.teamZh?.trim() || data.teamEn?.trim()) {
+      await this.prisma.marketSelection.update({
+        where: { id: selectionId },
+        data: {
+          selectionName:
+            data.teamZh?.trim() || data.teamEn?.trim() || sel.selectionName,
+        },
+      });
+    }
+
+    const team = await this.prisma.team.upsert({
+      where: { code: nextCode },
+      create: { code: nextCode },
+      update: {},
+    });
+
+    if (data.teamZh !== undefined || data.teamEn !== undefined) {
+      await this.upsertTeamTranslations(team.id, {
+        'zh-CN': data.teamZh?.trim() || data.teamEn?.trim() || nextCode,
+        'en-US': data.teamEn?.trim() || data.teamZh?.trim() || nextCode,
+      });
+    }
+
+    if (data.logoUrl !== undefined) {
+      const logoUrl = data.logoUrl?.trim() ? data.logoUrl.trim() : null;
+      await this.prisma.team.update({
+        where: { id: team.id },
+        data: { logoUrl },
+      });
+    }
+
+    return this.getForAdmin(matchId);
+  }
+
   async closeSelection(matchId: bigint, selectionId: bigint) {
     const match = await this.getOutrightMatchOrThrow(matchId);
     const market = await this.ensureOutrightMarket(match.id);
@@ -399,6 +481,7 @@ export class OutrightService {
               id: sel.id.toString(),
               teamCode: sel.selectionCode,
               teamName,
+              logoUrl: team?.logoUrl ?? null,
               odds: sel.odds.toString(),
               oddsVersion: sel.oddsVersion.toString(),
             };
diff --git a/apps/api/src/domains/operations/content/content.service.ts b/apps/api/src/domains/operations/content/content.service.ts
index 7dc08d4..1032773 100644
--- a/apps/api/src/domains/operations/content/content.service.ts
+++ b/apps/api/src/domains/operations/content/content.service.ts
@@ -1,11 +1,37 @@
-import { Injectable } from '@nestjs/common';
+import {
+  BadRequestException,
+  Injectable,
+  NotFoundException,
+} from '@nestjs/common';
 import { PrismaService } from '../../../shared/prisma/prisma.service';
 
+export const CONTENT_TYPES = ['BANNER', 'NOTICE', 'TICKER'] as const;
+export type ContentType = (typeof CONTENT_TYPES)[number];
+
+/** 管理端合并 Tab：公告与滚动条在玩家端均为顶部跑马灯 */
+export const ANNOUNCEMENT_ADMIN_TYPE = 'ANNOUNCEMENT';
+export const ANNOUNCEMENT_TYPES: ContentType[] = ['NOTICE', 'TICKER'];
+
+export const CONTENT_STATUSES = ['DRAFT', 'ACTIVE', 'INACTIVE'] as const;
+export type ContentStatus = (typeof CONTENT_STATUSES)[number];
+
+export const CONTENT_LINK_TYPES = ['ROUTE', 'URL'] as const;
+export type ContentLinkType = (typeof CONTENT_LINK_TYPES)[number];
+
+export const CONTENT_LOCALES = ['zh-CN', 'en-US', 'ms-MY'] as const;
+
+export type ContentTranslationInput = {
+  locale: string;
+  title?: string;
+  body?: string;
+  imageUrl?: string;
+};
+
 function pickContentTranslation<T extends { locale: string }>(
   translations: T[],
   locale: string,
 ): T | undefined {
-  const chain = [locale, 'en-US', 'zh-CN'];
+  const chain = [locale, 'en-US', 'zh-CN', 'ms-MY'];
   for (const loc of chain) {
     const hit = translations.find((tr) => tr.locale === loc);
     if (hit) return hit;
@@ -13,10 +39,194 @@ function pickContentTranslation<T extends { locale: string }>(
   return translations[0];
 }
 
+function normalizeOptionalUrl(value?: string | null) {
+  const v = value?.trim();
+  return v || null;
+}
+
 @Injectable()
 export class ContentService {
   constructor(private prisma: PrismaService) {}
 
+  private assertContentType(type: string): ContentType {
+    if (!CONTENT_TYPES.includes(type as ContentType)) {
+      throw new BadRequestException(`Invalid contentType: ${type}`);
+    }
+    return type as ContentType;
+  }
+
+  private assertStatus(status: string): ContentStatus {
+    if (!CONTENT_STATUSES.includes(status as ContentStatus)) {
+      throw new BadRequestException(`Invalid status: ${status}`);
+    }
+    return status as ContentStatus;
+  }
+
+  private validateSchedule(startTime?: Date | null, endTime?: Date | null) {
+    if (startTime && endTime && endTime <= startTime) {
+      throw new BadRequestException('endTime must be after startTime');
+    }
+  }
+
+  private validateTranslations(
+    contentType: ContentType,
+    translations: ContentTranslationInput[],
+    status: ContentStatus,
+  ) {
+    if (!translations.length) {
+      throw new BadRequestException('At least one translation required');
+    }
+
+    const locales = new Set<string>();
+    for (const tr of translations) {
+      if (!tr.locale?.trim()) {
+        throw new BadRequestException('Translation locale required');
+      }
+      if (locales.has(tr.locale)) {
+        throw new BadRequestException(`Duplicate locale: ${tr.locale}`);
+      }
+      locales.add(tr.locale);
+    }
+
+    if (status !== 'ACTIVE') return;
+
+    const hasUsable = translations.some((tr) => {
+      if (contentType === 'BANNER') {
+        return !!normalizeOptionalUrl(tr.imageUrl);
+      }
+      if (contentType === 'NOTICE') {
+        return !!(tr.title?.trim() || tr.body?.trim());
+      }
+      return !!tr.body?.trim();
+    });
+
+    if (!hasUsable) {
+      throw new BadRequestException(
+        contentType === 'BANNER'
+          ? 'ACTIVE banner requires imageUrl in at least one locale'
+          : contentType === 'NOTICE'
+            ? 'ACTIVE notice requires title or body in at least one locale'
+            : 'ACTIVE ticker requires body in at least one locale',
+      );
+    }
+  }
+
+  private validateLink(linkType?: string | null, linkTarget?: string | null) {
+    if (!linkType) return;
+    if (!CONTENT_LINK_TYPES.includes(linkType as ContentLinkType)) {
+      throw new BadRequestException(`Invalid linkType: ${linkType}`);
+    }
+    if (!linkTarget?.trim()) {
+      throw new BadRequestException('linkTarget required when linkType is set');
+    }
+  }
+
+  playerVisibility(
+    item: {
+      status: string;
+      startTime: Date | null;
+      endTime: Date | null;
+      contentType: string;
+      translations: Array<{
+        locale: string;
+        title?: string | null;
+        body?: string | null;
+        imageUrl?: string | null;
+      }>;
+    },
+    now = new Date(),
+  ): { playerVisible: boolean; playerHiddenReason: string | null } {
+    if (item.status !== 'ACTIVE') {
+      return { playerVisible: false, playerHiddenReason: 'NOT_ACTIVE' };
+    }
+    if (item.startTime && item.startTime > now) {
+      return { playerVisible: false, playerHiddenReason: 'NOT_STARTED' };
+    }
+    if (item.endTime && item.endTime < now) {
+      return { playerVisible: false, playerHiddenReason: 'EXPIRED' };
+    }
+
+    const type = item.contentType as ContentType;
+    const ok = item.translations.some((tr) => {
+      if (type === 'BANNER') return !!normalizeOptionalUrl(tr.imageUrl);
+      if (type === 'NOTICE') return !!(tr.title?.trim() || tr.body?.trim());
+      return !!tr.body?.trim();
+    });
+
+    if (!ok) {
+      return { playerVisible: false, playerHiddenReason: 'INCOMPLETE' };
+    }
+
+    return { playerVisible: true, playerHiddenReason: null };
+  }
+
+  private mapAdminItem(
+    item: Awaited<ReturnType<typeof this.getRawById>>,
+    now = new Date(),
+  ) {
+    const visibility = this.playerVisibility(item, now);
+    const preview =
+      pickContentTranslation(item.translations, 'zh-CN') ??
+      pickContentTranslation(item.translations, 'en-US');
+    return {
+      id: item.id.toString(),
+      contentType: item.contentType,
+      sortOrder: item.sortOrder,
+      status: item.status,
+      linkType: item.linkType,
+      linkTarget: item.linkTarget,
+      startTime: item.startTime?.toISOString() ?? null,
+      endTime: item.endTime?.toISOString() ?? null,
+      createdAt: item.createdAt.toISOString(),
+      updatedAt: item.updatedAt.toISOString(),
+      previewTitle: preview?.title ?? preview?.body?.slice(0, 40) ?? '',
+      previewImageUrl: preview?.imageUrl ?? null,
+      playerVisible: visibility.playerVisible,
+      playerHiddenReason: visibility.playerHiddenReason,
+      translations: item.translations.map((tr) => ({
+        locale: tr.locale,
+        title: tr.title ?? '',
+        body: tr.body ?? '',
+        imageUrl: tr.imageUrl ?? '',
+      })),
+    };
+  }
+
+  async getRawById(id: bigint) {
+    const item = await this.prisma.content.findUnique({
+      where: { id },
+      include: { translations: true },
+    });
+    if (!item) throw new NotFoundException('Content not found');
+    return item;
+  }
+
+  async listActiveAnnouncements(locale: string) {
+    const now = new Date();
+    const items = await this.prisma.content.findMany({
+      where: {
+        contentType: { in: [...ANNOUNCEMENT_TYPES] },
+        status: 'ACTIVE',
+        OR: [{ startTime: null }, { startTime: { lte: now } }],
+        AND: [{ OR: [{ endTime: null }, { endTime: { gte: now } }] }],
+      },
+      include: { translations: true },
+      orderBy: { sortOrder: 'asc' },
+    });
+
+    return items
+      .filter((item) => this.playerVisibility(item, now).playerVisible)
+      .map((item) => {
+        const tr = pickContentTranslation(item.translations, locale);
+        return {
+          id: item.id.toString(),
+          contentType: item.contentType,
+          sortOrder: item.sortOrder,
+          translation: tr,
+        };
+      });
+  }
+
   async listActive(contentType: string, locale: string) {
     const now = new Date();
     const items = await this.prisma.content.findMany({
@@ -30,39 +240,208 @@ export class ContentService {
       orderBy: { sortOrder: 'asc' },
     });
 
-    return items.map((item) => {
-      const t = pickContentTranslation(item.translations, locale);
-      return { ...item, translation: t };
+    return items
+      .filter((item) => this.playerVisibility(item, now).playerVisible)
+      .map((item) => {
+        const t = pickContentTranslation(item.translations, locale);
+        return {
+          id: item.id.toString(),
+          contentType: item.contentType,
+          sortOrder: item.sortOrder,
+          linkType: item.linkType,
+          linkTarget: item.linkTarget,
+          translation: t,
+        };
+      });
+  }
+
+  async listForAdmin(contentType?: string, status?: string) {
+    const typeWhere =
+      contentType === ANNOUNCEMENT_ADMIN_TYPE
+        ? { contentType: { in: [...ANNOUNCEMENT_TYPES] } }
+        : contentType
+          ? { contentType }
+          : {};
+
+    const items = await this.prisma.content.findMany({
+      where: {
+        ...typeWhere,
+        ...(status ? { status } : {}),
+      },
+      include: { translations: true },
+      orderBy: [{ sortOrder: 'asc' }, { id: 'asc' }],
     });
+    return items.map((item) => this.mapAdminItem(item));
+  }
+
+  async getForAdmin(id: bigint) {
+    return this.mapAdminItem(await this.getRawById(id));
   }
 
   async create(data: {
     contentType: string;
     sortOrder?: number;
-    linkType?: string;
-    linkTarget?: string;
-    translations: Array<{ locale: string; title?: string; body?: string; imageUrl?: string }>;
+    status?: string;
+    linkType?: string | null;
+    linkTarget?: string | null;
+    startTime?: string | null;
+    endTime?: string | null;
+    translations: ContentTranslationInput[];
   }) {
-    return this.prisma.content.create({
+    const contentType = this.assertContentType(data.contentType);
+    const status = this.assertStatus(data.status ?? 'DRAFT');
+    this.validateLink(data.linkType, data.linkTarget);
+    this.validateTranslations(contentType, data.translations, status);
+
+    const startTime = data.startTime ? new Date(data.startTime) : null;
+    const endTime = data.endTime ? new Date(data.endTime) : null;
+    this.validateSchedule(startTime, endTime);
+
+    const item = await this.prisma.content.create({
       data: {
-        contentType: data.contentType,
+        contentType,
         sortOrder: data.sortOrder ?? 0,
-        linkType: data.linkType,
-        linkTarget: data.linkTarget,
-        status: 'ACTIVE',
+        status,
+        linkType: data.linkType?.trim() || null,
+        linkTarget: data.linkTarget?.trim() || null,
+        startTime,
+        endTime,
         translations: {
-          create: data.translations,
+          create: data.translations.map((tr) => ({
+            locale: tr.locale.trim(),
+            title: tr.title?.trim() || null,
+            body: tr.body?.trim() || null,
+            imageUrl: normalizeOptionalUrl(tr.imageUrl),
+          })),
         },
       },
       include: { translations: true },
     });
+
+    return this.mapAdminItem(item);
   }
 
-  async listAll(contentType?: string) {
-    return this.prisma.content.findMany({
-      where: contentType ? { contentType } : {},
-      include: { translations: true },
-      orderBy: { sortOrder: 'asc' },
+  async update(
+    id: bigint,
+    data: {
+      sortOrder?: number;
+      status?: string;
+      linkType?: string | null;
+      linkTarget?: string | null;
+      startTime?: string | null;
+      endTime?: string | null;
+      translations?: ContentTranslationInput[];
+    },
+  ) {
+    const existing = await this.getRawById(id);
+    const contentType = existing.contentType as ContentType;
+    const status = data.status
+      ? this.assertStatus(data.status)
+      : (existing.status as ContentStatus);
+
+    const linkType =
+      data.linkType !== undefined
+        ? data.linkType?.trim() || null
+        : existing.linkType;
+    const linkTarget =
+      data.linkTarget !== undefined
+        ? data.linkTarget?.trim() || null
+        : existing.linkTarget;
+    this.validateLink(linkType, linkTarget);
+
+    const startTime =
+      data.startTime !== undefined
+        ? data.startTime
+          ? new Date(data.startTime)
+          : null
+        : existing.startTime;
+    const endTime =
+      data.endTime !== undefined
+        ? data.endTime
+          ? new Date(data.endTime)
+          : null
+        : existing.endTime;
+    this.validateSchedule(startTime, endTime);
+
+    const translations =
+      data.translations ??
+      existing.translations.map((tr) => ({
+        locale: tr.locale,
+        title: tr.title ?? undefined,
+        body: tr.body ?? undefined,
+        imageUrl: tr.imageUrl ?? undefined,
+      }));
+    this.validateTranslations(contentType, translations, status);
+
+    await this.prisma.content.update({
+      where: { id },
+      data: {
+        sortOrder: data.sortOrder ?? existing.sortOrder,
+        status,
+        linkType,
+        linkTarget,
+        startTime,
+        endTime,
+      },
     });
+
+    if (data.translations) {
+      for (const tr of data.translations) {
+        await this.prisma.contentTranslation.upsert({
+          where: {
+            contentId_locale: {
+              contentId: id,
+              locale: tr.locale.trim(),
+            },
+          },
+          create: {
+            contentId: id,
+            locale: tr.locale.trim(),
+            title: tr.title?.trim() || null,
+            body: tr.body?.trim() || null,
+            imageUrl: normalizeOptionalUrl(tr.imageUrl),
+          },
+          update: {
+            title: tr.title?.trim() || null,
+            body: tr.body?.trim() || null,
+            imageUrl: normalizeOptionalUrl(tr.imageUrl),
+          },
+        });
+      }
+    }
+
+    return this.getForAdmin(id);
+  }
+
+  async updateStatus(id: bigint, status: string) {
+    const existing = await this.getRawById(id);
+    const next = this.assertStatus(status);
+    this.validateTranslations(
+      existing.contentType as ContentType,
+      existing.translations.map((tr) => ({
+        locale: tr.locale,
+        title: tr.title ?? undefined,
+        body: tr.body ?? undefined,
+        imageUrl: tr.imageUrl ?? undefined,
+      })),
+      next,
+    );
+    await this.prisma.content.update({
+      where: { id },
+      data: { status: next },
+    });
+    return this.getForAdmin(id);
+  }
+
+  async remove(id: bigint) {
+    await this.getRawById(id);
+    await this.prisma.contentTranslation.deleteMany({ where: { contentId: id } });
+    await this.prisma.content.delete({ where: { id } });
+    return { ok: true };
+  }
+
+  /** @deprecated use listForAdmin */
+  async listAll(contentType?: string) {
+    return this.listForAdmin(contentType);
   }
 }
diff --git a/apps/player/src/components/outright/OutrightEventSection.vue b/apps/player/src/components/outright/OutrightEventSection.vue
index d952e41..3fc6f9e 100644
--- a/apps/player/src/components/outright/OutrightEventSection.vue
+++ b/apps/player/src/components/outright/OutrightEventSection.vue
@@ -8,6 +8,7 @@ export interface OutrightSelection {
   id: string;
   teamCode: string;
   teamName: string;
+  logoUrl?: string | null;
   odds: string;
   oddsVersion: string;
 }
@@ -85,6 +86,7 @@ const showLoadMore = computed(
           :key="sel.id"
           :team-code="sel.teamCode"
           :team-name="sel.teamName"
+          :logo-url="sel.logoUrl"
           :odds="sel.odds"
           @pick="emit('pick', sel)"
         />
diff --git a/apps/player/src/components/outright/OutrightOptionCard.vue b/apps/player/src/components/outright/OutrightOptionCard.vue
index 667c2d8..d3b671d 100644
--- a/apps/player/src/components/outright/OutrightOptionCard.vue
+++ b/apps/player/src/components/outright/OutrightOptionCard.vue
@@ -6,11 +6,14 @@ const props = defineProps<{
   teamCode: string;
   teamName: string;
   odds: string;
+  logoUrl?: string | null;
 }>();
 
 const emit = defineEmits<{ pick: [] }>();
 
-const flag = computed(() => teamFlagUrl(props.teamCode, props.teamName));
+const flag = computed(
+  () => props.logoUrl?.trim() || teamFlagUrl(props.teamCode, props.teamName),
+);
 const flagFailed = ref(false);
 
 function onFlagError() {
@@ -18,7 +21,7 @@ function onFlagError() {
 }
 
 watch(
-  () => [props.teamCode, props.teamName] as const,
+  () => [props.teamCode, props.teamName, props.logoUrl] as const,
   () => {
     flagFailed.value = false;
   },
diff --git a/apps/player/src/composables/useAnnouncements.ts b/apps/player/src/composables/useAnnouncements.ts
index 525b09a..55c19ec 100644
--- a/apps/player/src/composables/useAnnouncements.ts
+++ b/apps/player/src/composables/useAnnouncements.ts
@@ -1,38 +1,7 @@
-import { ref } from 'vue';
-import { useI18n } from 'vue-i18n';
-import api from '../api';
-import { resolveAnnouncements } from '../constants/defaultAnnouncement';
-
-function collectAnnouncementLines(data: {
-  ticker?: Array<{ translation?: { title?: string; body?: string } }>;
-  notices?: Array<{ translation?: { title?: string; body?: string } }>;
-} | null): string[] {
-  const lines: string[] = [];
-  if (!data) return lines;
-  for (const item of data.ticker ?? []) {
-    const text = item.translation?.body || item.translation?.title;
-    if (text) lines.push(text);
-  }
-  for (const item of data.notices ?? []) {
-    const text = item.translation?.title || item.translation?.body;
-    if (text) lines.push(text);
-  }
-  return lines;
-}
+import { usePlayerHome } from './usePlayerHome';
 
+/** @deprecated 请使用 usePlayerHome */
 export function useAnnouncements() {
-  const { t } = useI18n();
-  const items = ref<string[]>(resolveAnnouncements([], t('home.announcement_default')));
-
-  async function load() {
-    const fallback = t('home.announcement_default');
-    try {
-      const { data } = await api.get('/player/home');
-      items.value = resolveAnnouncements(collectAnnouncementLines(data.data), fallback);
-    } catch {
-      items.value = resolveAnnouncements([], fallback);
-    }
-  }
-
-  return { items, load };
+  const { announcements, load } = usePlayerHome();
+  return { items: announcements, load };
 }
diff --git a/apps/player/src/composables/usePlayerHome.ts b/apps/player/src/composables/usePlayerHome.ts
new file mode 100644
index 0000000..ac603aa
--- /dev/null
+++ b/apps/player/src/composables/usePlayerHome.ts
@@ -0,0 +1,72 @@
+import { ref, computed } from 'vue';
+import { useI18n } from 'vue-i18n';
+import api from '../api';
+import type { BannerItem } from '../components/BannerCarousel.vue';
+import { resolveBanners } from '../constants/defaultBanner';
+import { resolveAnnouncements } from '../constants/defaultAnnouncement';
+
+export interface PlayerHomeMatch {
+  id: string;
+  homeTeamName: string;
+  awayTeamName: string;
+  startTime: string;
+  isHot?: boolean;
+}
+
+interface HomePayload {
+  banners?: BannerItem[];
+  announcements?: Array<{ translation?: { title?: string; body?: string } }>;
+  ticker?: Array<{ translation?: { title?: string; body?: string } }>;
+  notices?: Array<{ translation?: { title?: string; body?: string } }>;
+  hotMatches?: PlayerHomeMatch[];
+}
+
+const homeRaw = ref<HomePayload | null>(null);
+const loading = ref(false);
+
+function collectAnnouncementLines(data: HomePayload | null): string[] {
+  if (!data) return [];
+  const source =
+    data.announcements && data.announcements.length > 0
+      ? data.announcements
+      : [...(data.ticker ?? []), ...(data.notices ?? [])];
+
+  const lines: string[] = [];
+  for (const item of source) {
+    const text = item.translation?.title || item.translation?.body;
+    if (text) lines.push(text);
+  }
+  return lines;
+}
+
+/** 管理端公共内容 → 玩家端首页/跑马灯（单例，避免重复请求） */
+export function usePlayerHome() {
+  const { t } = useI18n();
+
+  async function load() {
+    loading.value = true;
+    try {
+      const { data } = await api.get('/player/home');
+      homeRaw.value = (data.data ?? null) as HomePayload | null;
+    } catch {
+      homeRaw.value = null;
+    } finally {
+      loading.value = false;
+    }
+  }
+
+  const banners = computed(() => resolveBanners(homeRaw.value?.banners));
+  const announcements = computed(() =>
+    resolveAnnouncements(collectAnnouncementLines(homeRaw.value), t('home.announcement_default')),
+  );
+  const hotMatches = computed(() => homeRaw.value?.hotMatches ?? []);
+
+  return {
+    homeRaw,
+    loading,
+    load,
+    banners,
+    announcements,
+    hotMatches,
+  };
+}
diff --git a/apps/player/src/constants/defaultBanner.ts b/apps/player/src/constants/defaultBanner.ts
index dbcaef1..502a6cb 100644
--- a/apps/player/src/constants/defaultBanner.ts
+++ b/apps/player/src/constants/defaultBanner.ts
@@ -29,6 +29,8 @@ export function resolveBanners(banners: BannerItem[] | undefined | null): Banner
     },
   }));
 
+  if (fromApi.length > 0) return fromApi;
+
   const defaultSlide: BannerItem = {
     ...DEFAULT_BANNER,
     translation: {
@@ -37,5 +39,5 @@ export function resolveBanners(banners: BannerItem[] | undefined | null): Banner
     },
   };
 
-  return [defaultSlide, ...fromApi];
+  return [defaultSlide];
 }
diff --git a/apps/player/src/layouts/MainLayout.vue b/apps/player/src/layouts/MainLayout.vue
index 064d44c..3d7358f 100644
--- a/apps/player/src/layouts/MainLayout.vue
+++ b/apps/player/src/layouts/MainLayout.vue
@@ -11,25 +11,30 @@ import { useAppLocale } from '../composables/useAppLocale';
 import AnnouncementMarquee from '../components/AnnouncementMarquee.vue';
 import BottomNavIcon from '../components/BottomNavIcon.vue';
 import { computed, onMounted, watch } from 'vue';
-import { useAnnouncements } from '../composables/useAnnouncements';
+import { usePlayerHome } from '../composables/usePlayerHome';
+import { useOnLocaleChange } from '../composables/useOnLocaleChange';
 
-const { t, locale } = useI18n();
+const { t } = useI18n();
 const auth = useAuthStore();
 const { initFromUser } = useAppLocale();
 const route = useRoute();
 const slip = useBetSlipStore();
 
 const showAnnouncement = computed(() => !route.path.startsWith('/profile'));
-const { items: announcements, load: loadAnnouncements } = useAnnouncements();
+const { announcements, load: loadPlayerHome } = usePlayerHome();
+
+useOnLocaleChange(loadPlayerHome);
 
 onMounted(() => {
-  loadAnnouncements();
   if (auth.user?.locale) initFromUser(auth.user.locale);
 });
 
-watch(locale, (next, prev) => {
-  if (prev && next !== prev) void loadAnnouncements();
-});
+watch(
+  () => auth.token,
+  (token) => {
+    if (token) void loadPlayerHome();
+  },
+);
 </script>
 
 <template>
diff --git a/apps/player/src/views/HomeView.vue b/apps/player/src/views/HomeView.vue
index 18454a9..16b7952 100644
--- a/apps/player/src/views/HomeView.vue
+++ b/apps/player/src/views/HomeView.vue
@@ -1,50 +1,13 @@
 <script setup lang="ts">
-import { ref, computed } from 'vue';
 import { useRouter } from 'vue-router';
 import { useI18n } from 'vue-i18n';
-
-const { t } = useI18n();
-import api from '../api';
 import emptyMatchesImg from '../assets/images/empty-matches.svg';
 import BannerCarousel from '../components/BannerCarousel.vue';
-import { resolveBanners } from '../constants/defaultBanner';
-import { useOnLocaleChange } from '../composables/useOnLocaleChange';
+import { usePlayerHome } from '../composables/usePlayerHome';
 
+const { t } = useI18n();
 const router = useRouter();
-const home = ref<{
-  banners: Banner[];
-  hotMatches: Match[];
-  ticker: ContentItem[];
-  notices: ContentItem[];
-} | null>(null);
-
-interface ContentItem {
-  translation?: { title?: string; body?: string; imageUrl?: string };
-}
-
-interface Banner {
-  id?: string;
-  linkType?: string | null;
-  linkTarget?: string | null;
-  translation?: { title?: string; body?: string; imageUrl?: string };
-}
-
-interface Match {
-  id: string;
-  homeTeamName: string;
-  awayTeamName: string;
-  startTime: string;
-  isHot: boolean;
-}
-
-const displayBanners = computed(() => resolveBanners(home.value?.banners));
-
-async function loadHome() {
-  const { data } = await api.get('/player/home');
-  home.value = data.data;
-}
-
-useOnLocaleChange(loadHome);
+const { banners, hotMatches, loading } = usePlayerHome();
 
 function goMatch(id: string) {
   router.push(`/match/${id}`);
@@ -53,15 +16,15 @@ function goMatch(id: string) {
 
 <template>
   <div>
-    <BannerCarousel :banners="displayBanners" />
+    <BannerCarousel :banners="banners" />
 
     <h2 class="section-title">{{ t('home.hot_matches') }}</h2>
-    <div v-for="match in home?.hotMatches || []" :key="match.id" class="card match-card" @click="goMatch(match.id)">
+    <div v-for="match in hotMatches" :key="match.id" class="card match-card" @click="goMatch(match.id)">
       <div class="match-teams">{{ match.homeTeamName }} vs {{ match.awayTeamName }}</div>
       <div class="match-time">{{ new Date(match.startTime).toLocaleString() }}</div>
     </div>
 
-    <div v-if="home && !home.hotMatches?.length" class="empty">
+    <div v-if="!loading && !hotMatches.length" class="empty">
       <img :src="emptyMatchesImg" alt="" class="empty-icon" />
       <p>{{ t('home.no_matches') }}</p>
     </div>